By Andrew Nsoseka.
Nestlé Cameroun has been honoured with the Best Consumer Listening Prize at the 2025 FOCACO Awards, organised by the Cameroon Consumers Foundation in Douala.
The award recognises the company’s commitment to building a strong relationship of trust with consumers through active listening, open dialogue and the continuous consideration of consumer expectations.
The recognition was presented during a ceremony held last Friday, where Nestlé Cameroun was commended for putting in place mechanisms that allow consumers to easily communicate with the company regarding its products and services.
Speaking after receiving the award, Managing Director of Nestlé Cameroun, Aboubacar Coulibaly, described the distinction as an important acknowledgement of the confidence consumers place in the company.
“This award is a strong recognition of the trust our consumers place in us every day. It encourages us to continue listening to their expectations and to spare no effort in providing them with safe and quality nutritional solutions,” he said.
According to the company, consumer engagement remains a key pillar of its operations in Cameroon. Nestlé Cameroun has introduced several communication channels designed to strengthen interaction with consumers and ensure their concerns are promptly addressed.
Among these initiatives is a toll-free number, 8545, which is displayed on all product packaging. The company has also created a dedicated WhatsApp channel (+237 650 75 86 25) to facilitate direct and continuous communication with consumers.
These platforms are supported by a structured complaints management system that ensures consumer concerns are handled professionally and followed up until they are resolved.
Officials say the approach is intended to improve transparency, enhance customer satisfaction and ensure that consumer feedback contributes to the improvement of Nestlé products and services.
The company also used the occasion to acknowledge the efforts of its employees, whose daily work contributes to delivering what it describes as a consumer experience aligned with its global promise of “Good Food, Good Life”.
Nestlé Cameroun reiterated its commitment to improving the quality of life of consumers through safe, nutritious food and beverages while maintaining open and responsive communication with the public.
The FOCACO Awards, organised annually by the Cameroon Consumers Foundation, recognise companies and institutions that demonstrate strong commitment to consumer protection, product quality and responsible business practices.